We created several versions of the film. Foremost is the 2-minute version shown above, using sound design to enhance the experience. The objective of the films was ‘capturing the pulse of Dubai’. To show an honest take of being a traveller discovering Dubai.

From concept to completion, we developed the big idea for Rove’s brand film followed by the storyboard, script, casting, art direction edits and soundscape working closely with our partners GoodStills on the production and post-production.