Brand creation for Al-Futtaim’s premium marine business.
Dubai, United Arab Emirates
FAMCO / Al-Futtaim
Brand strategy, brand creation, brand expression, illustration, graphic design, environmental design, multimedia, online & digital strategy and design, app creation, in-car entertainment, photography, art direction, editorial design, information graphics, animation
In the Gulf region, a yachts brand does not necessarily extend into premium marine servicing. So when you want to repair or service a multi-million dollar yacht you’re scuppered! Al-Futtaim Marine (AFM) apply the care, professionalism and engineering experience, and provide peace-of-mind for both customers and the yachting industry.
AirSpace conducted brand workshops and design thinking to assist Al-Futtaim Marine in building a powerful brand strategy that is currently being rolled out across it business. Under the direction of ‘Trusted Guardian’ AFM is applying itself to protecting its customers property and championing its engineers attention to detail and workmanship.
The design and branding focused on the premium, quality and engineering precision. Which in turn inspired a marine language of graphic symbols, ripple patterns, marine iconography, fresh, clean photography and a typographic style oozing sophistication.
If you would like to learn more about how we partnered with Al Futtaim Marine, please contact us. We have a full case study that covers all the design disciplines listed on the bottom left of this page.